9 Creative Popup Ideas to Make More Money for Your Ecommerce Store

What Makes an Effective Popup Promotion?

(“Show me the money—err, examples!”)

Not all popups are created equal. (We’re not the first to point this out—a recent study revealed that popups triggered in context convert 40% better than popups without.)

To create truly contextual popups, you should keep these three principles in mind:

• Be targeted. Target your popup to appear based on who your prospects are, where they are, and what they’re doing. This will help your message appear for and appeal to the right people, like visitors on a specific page, in a specific location, or from a specific referral source.
• Be generous. One of the best ways to get your prospects to take action is to make them an offer they can’t refuse. (Cue The Godfather theme.) For example, you can sweeten your popup promotion with a discount, free shipping, or even the opportunity to subscribe for relevant, valuable content.
• Be friendly. When you’re writing your message, you want to convey it in as few words as possible. But this is also your chance to build rapport with your potential customers. Choose warm and inviting words that showcase your brand’s personality. You can even make things personal (and increase message match) by populating your popup with your visitor’s first name or the search terms they used to find your offer.

9 Popup Ideas You’ll Want to Steal (and Make Your Own)

Now, on to the good stuff. As promised, here are nine powerful popup ideas you can set up quickly on your own ecommerce site.

1. Increase first-time purchases with an upfront offer

You know how the saying goes: you never get a second chance to make a first impression. Well, in ecommerce, you never get a second chance to spark a relationship with a new prospect and get that first sale. The good news is that you can greatly increase your likelihood of converting by implementing a first-time purchase popup.

This means that when a new visitor lands on your website, you’ll offer them an incentive (like a discount) to buy their first item. This can have a domino effect, where people who purchase once are more likely to purchase again and become long-term customers.

One of my favorite examples is from clothing brand Chubbies: